Course Description

This course focuses on teaching SMEs how to create, communicate and deliver value to customers while managing customer relationships in ways that benefits the business. The course covers the formulation and implementation of the elements of marketing strategy through the application of concepts of marketing, branding and decision tools.

Learning Outcomes

Upon successful completion of this course, SMEs will be able to:

  1. Understand the critical environmental forces that shape marketing practice.
  2. Apply fundamental marketing concepts to develop a comprehensive marketing strategy.
  3. Identify and examine your target market in order to create compelling brand differentiation and a relevant positioning.
  4. Know how to engage and activate customers through targeted communications and specific messaging.



  1. Marketing tools for your business
  2. Customer relationship & consumer behavior
  3. Market Segmentation & targeting
  4. Brand Positioning & Strategies
  5. Digital Marketing
  6. Global Marketing – expanding into international markets
  7. Developing a marketing plan

Course Curriculum

Module 1
Marketing Tools for Businesses Details 00:00:00
Module 2
Customer relationship & Consumer behavior Details 00:00:00
Module 3
Market Segmentation & Targeting Details 00:00:00
Module 4
Brand Positioning & Strategies Details 00:00:00
Module 5
Digital Marketing Details 00:00:00
Module 6
Global Marketing Details 00:00:00
Module 7
Marketing Plan Details 00:00:00
Case Studies and Additional Study Material
Case Studies and Additional Study Material Details 00:00:00

Course Reviews


1 ratings
  • 5 stars1
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. Marketing and Branding


    I really learnt a lot



Top Rated Course

Course Reviews

  • Week 1- Maximizing your value

    Helpful 5

    The pricing information and case studies provided were extremely helpful.
  • Sustainable Leadership & Strategic Decision Making

    Different angle 4

    I really like this course, especially the case study. From the angle it come from a business owner can clearly say if it goal is to make his idea become a big company or a startup that's ok with the curent market/selling stage. My second point is the process part, the most difficult think is to connect the team with the goal and mission but that is the most important to set process in daily activities. I would like to learn more about the best team engagement methods. Thanks for this wonderful courses. .
  • Maximizing your Business Value

    1000% satisfaction 5

    I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.
  • Maximizing your Business Value


    extremely interesting.
    Christian Ogougbe
  • Sustainable Leadership & Strategic Decision Making


    Very helpful.
    Christian Ogougbe