Course Description
This course provides SMEs with insight on strategic key aspects, critical success factors and challenges of running a business. It will introduce the strategic tools for operating SME business in the local and foreign markets. It will help SMEs assess the importance of identifying target market, product differentiation, competitive positioning, internal capabilities and partnership opportunities. In addition, SMEs will learn strategic management models and theory specific to SMEs.

Learning Outcomes

Upon successful completion of this course, SMEs will be able to:
1. gain knowledge of systems and techniques to manage and strategically position their business
2. evaluate market opportunities, conduct SWOT analysis, analyse target customers, assess competitors and potential strategic partnerships
3. learn about tools for assessing foreign markets and strategic evaluation models in Africa
4. understand the challenges and the unique position in contrast to larger organizations
5. identify and analyze factors for successful strategies as well as reasons for failure based on specific case studies
6. understand the importance of strategy for growth, sustainability and innovation
7. understand customer centricity and having an outside-in perspective
Module 1 – Understand the importance of defining the right strategy in a fast changing world and to apply specific tools, models and processes
Module 2 – Defining a winning strategy – cascading choices, market positioning, SWOT Analysis, market analysis
Module 3 – Measuring and understanding your customer
Module 4 – Innovation Management and having an Innovation Culture
Module 5 – Key success factors that contribute to high growth and how to manage a high growth company
Module 6 – Customer Experience Value (CXV)

Course Curriculum

Module 1- What is Strategy
What is Strategy Details 00:00:00
Module 2- Scenario Planning
Scenario Planning Details 00:00:00
Module 3- External and Internal Assessments
External and Internal Assessments Details 00:00:00
Assignment 1 360, 00:00
Module 4- Strategic Management
Strategic Management Details 00:00:00
Assignment 2 360, 00:00
Module 5- Competitive Advantage
Competitive Advantage Details 00:00:00
Assignment 3 359, 00:00
Module 6- Expanding your Business
Expanding your Business Details 00:00:00
Assignment 4 360, 00:00
Case Studies and Articles
Case Studies Details 00:00:00

Course Reviews


1 ratings
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  • 4 stars1
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  1. My Review


    I love the way the videos were short , concise and simplified . However i don’t understand why i couldn’t submit my assignment 3 and 4 since it is self paced . Assignment 4 said it is expired , that was very strange for me because i was able to answer assignment 1 and 2



Top Rated Course

Course Reviews

  • Week 1- Maximizing your value

    Helpful 5

    The pricing information and case studies provided were extremely helpful.
  • Sustainable Leadership & Strategic Decision Making

    Different angle 4

    I really like this course, especially the case study. From the angle it come from a business owner can clearly say if it goal is to make his idea become a big company or a startup that's ok with the curent market/selling stage. My second point is the process part, the most difficult think is to connect the team with the goal and mission but that is the most important to set process in daily activities. I would like to learn more about the best team engagement methods. Thanks for this wonderful courses. .
  • Maximizing your Business Value

    1000% satisfaction 5

    I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.
  • Maximizing your Business Value


    extremely interesting.
    Christian Ogougbe
  • Sustainable Leadership & Strategic Decision Making


    Very helpful.
    Christian Ogougbe