Developing & Managing a Game Plan for your Business in any Business environment
Course Description
This course provides SMEs with insight on strategic key aspects, critical success factors and challenges of
running a business. It will introduce the strategic tools for operating SME business in the local and foreign
markets. It will help SMEs assess the importance of identifying target market, product differentiation,
competitive positioning, internal capabilities, and partnership opportunities. In addition, SMEs will learn
strategic management models and theory specific to SMEs.
Learning Outcomes
Upon successful completion of this course, SMEs will be able to:
1. Gain knowledge of systems and techniques to manage and strategically position their business
2. Evaluate market opportunities, conduct SWOT analysis, analyse target customers, assess
competitors and potential strategic partnerships
3. Learn about tools for assessing foreign markets and strategic evaluation models in Africa
4. Understand the challenges and the unique position in contrast to larger organizations
5. Identify and analyse factors for successful strategies as well as reasons for failure based on specific
case studies
6. Understand the importance of strategy for growth, sustainability and innovation
7. Understand customer centricity and having an outside-in perspective
Syllabus
1. Understand the importance of defining the right strategy in a fast-changing world and to apply
specific tools, models and processes
2. Defining a winning strategy – cascading choices, market positioning, SWOT Analysis, market
analysis
3. External and Internal Assessment of your business strategy
4. Innovation and Strategic Management
5. Key success factors that contribute to creating a competitive advantage
6. Expanding your business in any business environment
Course Curriculum
| Module 1- What is Strategy | |||
| What is Strategy | 00:00:00 | ||
| Module 2-Scenario Planning | |||
| Scenario Planning | 00:00:00 | ||
| Module 3- External and Internal Assessments | |||
| External and Internal Assessments | 00:00:00 | ||
| Module 4- Strategic Management | |||
| Strategic Management | 00:00:00 | ||
| Module 5- Competitive advantage | |||
| Competitive advantage | 00:00:00 | ||
| Module 6- Expanding your business | |||
| Expanding your business | 00:00:00 | ||
| Case Studies | |||
| Case Studies | 00:00:00 | ||
Course Reviews
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Different angle
I really like this course, especially the case study. From the angle it come from a business owner can clearly say if it goal is to make his idea become a big company or a startup that’s ok with the curent market/selling stage.
My second point is the process part, the most difficult think is to connect the team with the goal and mission but that is the most important to set process in daily activities. I would like to learn more about the best team engagement methods.
Thanks for this wonderful courses.
.
HELPFUL
Very helpful.
I really like the course