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Maximizing your Business Value

5( 2 REVIEWS )

Maximizing your online value and getting affordable digital marketing and branding solutions for your business

Course Description
This course focuses on teaching SMEs how to create, communicate and deliver value to customers while
managing customer relationships in ways that benefit the business. The course covers the formulation and
implementation of the elements of marketing strategy through the application of concepts of marketing,
branding and decision tools.

Learning Outcomes
Upon successful completion of this course, SMEs will be able to;
1. Understand the critical environmental forces that shape marketing practice
2. Apply fundamental marketing concepts to develop a comprehensive marketing strategy
3. Identify and examine your target market to create compelling brand differentiation and relevant
4. Know how to engage and activate customers through targeted communications and specific

1. Marketing tools for your business
2. Customer relationship & consumer behaviour
3. Market Segmentation & targeting
4. Brand Positioning & Strategies
5. Digital Marketing
6. Global Marketing – expanding into international markets
7. Developing a marketing plan

Course Curriculum

Module 1-Marketing tools for Businesses
Marketing tools for Businesses 00:00:00
Module 2- Customer relationship and Consumer behavior
Customer relationship and Consumer behavior 00:00:00
Module 3- Market segmentation and targeting
Market segmentation and targeting 00:00:00
Module 4- Brand positioning and strategies
Brand positioning and strategies 00:00:00
Module 5- Digital Marketing
Digital Marketing 00:00:00
Module 6-Global Marketing
Global Marketing 00:00:00
Module 7- Marketing Plan
Marketing Plan 00:00:00
Case Studies
Case studies 00:00:00

Course Reviews


2 ratings
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  1. 1000% satisfaction


    I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.



    extremely interesting.

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