Maximizing your Business Value
Maximizing your online value and getting affordable digital marketing and branding solutions for your business
Course Description
This course focuses on teaching SMEs how to create, communicate and deliver value to customers while
managing customer relationships in ways that benefit the business. The course covers the formulation and
implementation of the elements of marketing strategy through the application of concepts of marketing,
branding and decision tools.
Learning Outcomes
Upon successful completion of this course, SMEs will be able to;
1. Understand the critical environmental forces that shape marketing practice
2. Apply fundamental marketing concepts to develop a comprehensive marketing strategy
3. Identify and examine your target market to create compelling brand differentiation and relevant
messaging
4. Know how to engage and activate customers through targeted communications and specific
messaging
Syllabus
1. Marketing tools for your business
2. Customer relationship & consumer behaviour
3. Market Segmentation & targeting
4. Brand Positioning & Strategies
5. Digital Marketing
6. Global Marketing – expanding into international markets
7. Developing a marketing plan
Course Curriculum
| Module 1-Marketing tools for Businesses | |||
| Marketing tools for Businesses | 00:00:00 | ||
| Module 2- Customer relationship and Consumer behavior | |||
| Customer relationship and Consumer behavior | 00:00:00 | ||
| Module 3- Market segmentation and targeting | |||
| Market segmentation and targeting | 00:00:00 | ||
| Module 4- Brand positioning and strategies | |||
| Brand positioning and strategies | 00:00:00 | ||
| Module 5- Digital Marketing | |||
| Digital Marketing | 00:00:00 | ||
| Module 6-Global Marketing | |||
| Global Marketing | 00:00:00 | ||
| Module 7- Marketing Plan | |||
| Marketing Plan | 00:00:00 | ||
| Case Studies | |||
| Case studies | 00:00:00 | ||
Course Reviews
Instructors
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Course Reviews
- Week 1- Maximizing your value
Helpful 5
The pricing information and case studies provided were extremely helpful.
Sustainable Leadership & Strategic Decision MakingDifferent angle 4
I really like this course, especially the case study. From the angle it come from a business owner can clearly say if it goal is to make his idea become a big company or a startup that's ok with the curent market/selling stage. My second point is the process part, the most difficult think is to connect the team with the goal and mission but that is the most important to set process in daily activities. I would like to learn more about the best team engagement methods. Thanks for this wonderful courses. .Maximizing your Business Value1000% satisfaction 5
I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.
1000% satisfaction
I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.
INTERESTING
extremely interesting.