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Maximizing your online value and getting affordable digital marketing and branding solutions for your business

Course Description
This course focuses on teaching SMEs how to create, communicate and deliver value to customers while
managing customer relationships in ways that benefit the business. The course covers the formulation and
implementation of the elements of marketing strategy through the application of concepts of marketing,
branding and decision tools.

Learning Outcomes
Upon successful completion of this course, SMEs will be able to;
1. Understand the critical environmental forces that shape marketing practice
2. Apply fundamental marketing concepts to develop a comprehensive marketing strategy
3. Identify and examine your target market to create compelling brand differentiation and relevant
messaging
4. Know how to engage and activate customers through targeted communications and specific
messaging

Syllabus
1. Marketing tools for your business
2. Customer relationship & consumer behaviour
3. Market Segmentation & targeting
4. Brand Positioning & Strategies
5. Digital Marketing
6. Global Marketing – expanding into international markets
7. Developing a marketing plan

Course Curriculum

Module 1-Marketing tools for Businesses
Marketing tools for Businesses 00:00:00
Module 2- Customer relationship and Consumer behavior
Customer relationship and Consumer behavior 00:00:00
Module 3- Market segmentation and targeting
Market segmentation and targeting 00:00:00
Module 4- Brand positioning and strategies
Brand positioning and strategies 00:00:00
Module 5- Digital Marketing
Digital Marketing 00:00:00
Module 6-Global Marketing
Global Marketing 00:00:00
Module 7- Marketing Plan
Marketing Plan 00:00:00
Case Studies
Case studies 00:00:00

Course Reviews

5

5
2 ratings
  • 5 stars2
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. HOUNYETIN S.M. Christler25/10/2021 at 16:03Reply

    1000% satisfaction

    5

    I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.

  2. Christian Ogougbe29/10/2021 at 22:32Reply

    INTERESTING

    5

    extremely interesting.

Apply for Course39 SEATS LEFT
  • 180 Days
  • 50 SEATS

Instructors

Profile Photo
Nancy Mwithi
10 STUDENTS ENROLLED

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Course Reviews

  • Week 1- Maximizing your value

    Helpful 5

    The pricing information and case studies provided were extremely helpful.
  • Sustainable Leadership & Strategic Decision Making

    Different angle 4

    I really like this course, especially the case study. From the angle it come from a business owner can clearly say if it goal is to make his idea become a big company or a startup that's ok with the curent market/selling stage. My second point is the process part, the most difficult think is to connect the team with the goal and mission but that is the most important to set process in daily activities. I would like to learn more about the best team engagement methods. Thanks for this wonderful courses. .
  • Maximizing your Business Value

    1000% satisfaction 5

    I love this course because it allowed me to learn many other tips that I did not master and that I could implement within my different businesses especially the part related to Digital Marketing because it is my life that.
  • Maximizing your Business Value

    INTERESTING 5

    extremely interesting.
    Christian Ogougbe
  • Sustainable Leadership & Strategic Decision Making

    HELPFUL 5

    Very helpful.
    Christian Ogougbe
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